Originally published in March/April/May 2015 B2B Magazine
The Omaha billionaire gave Fox Business Network Anchor Liz Claman two of them. But the market maven still got the deal she was afterโwhat eventually became the hour-long 2006 CNBC report, โWarren Buffett: The Billionaire Next Door.โ
โHe rejected the first couple of pitches,โ Claman says.
Initially, Claman proposed talking about upcoming mid-term elections. โHe summarily said, โI donโt know whatโs going to happen in politics.โโ Claman countered, suggesting they talk about what might happen a bit closer to Buffettโs wheelhouseโthe markets. Again, Claman got a โno.โ
โHe said, โI donโt know where the marketโs going.โ Now Iโve struck out twice.โ
She got a hit on her third swing, suggesting she come to Omaha and ask Buffett how he values a business. โThatโs all he cares aboutโfinding great, appropriately valued businesses.
โI finally got it right. I remember it so crystal clearly. It really was a pivotal moment in my career. Journalists get a lot of โnos.โ The really good ones donโt take no for an answer.โ
Make no mistake, Clamanโs one of the good ones. She made a national name for herself with CNBC then, in October 2007, jumped to Fox Business Network where today she anchors โCountdown to the Closing Bell.โ Her debut with Fox? An exclusive with Buffett, of course.
Claman has made it to Omaha more than a dozen times, mostly to report on the Berkshire Hathaway Annual Shareholder Meeting. And sheโs still getting her one-on-one with Buffett, as well as time with his sidekicks, Berkshire VP Charlie Munger and fellow billionaire buddy Bill Gates.
Claman knew precious little about Buffettโs hometown before her first visit. โMy mother was a huge fan of Willa Cather and had us read all her books,โ she says. โThatโs what I knew.โ
But itโs become a welcome spring break. โI never, never roll my eyes thinking I โhaveโ to go to Omaha,โ she says. โI love the restaurants. I have my favorite people, favorite places. Omaha has a vibe to it.โ
Especially the food. She mentions Twisted Fork, M.โs Pub, Mahogany Prime Steakhouse, and V. Mertz (โAs good as any high-end New York restaurant,โ she says). Last year, she held a meet-and-greet at 801 Chophouse. And at Buffettโs request she ran a 5k charity run sponsored by a Berkshire holding company. Then again. And again. The Fox Business crew joins her.
Sheโll cover her ninth Berkshire annual meeting when it convenes May 2. It never gets old.
โThereโs nothing like it in corporate America or the business world,โ says Claman, whoโs covered the meeting from recession to recovery. โI think Warren and Charlie work very hard to keep it fresh every single time, and every year they really stay on the news of whatโs happening and also pointing forward to where they think itโs going.โ
Claman has to continually reinvent her reporting of Buffett, too. Sheโs interviewed him 31 times, but often with a different twist. Itโs a must given the copycat nature of news reporting. One year there was an hour-long sit-down with Buffett, Munger and Gates as the markets opened. Then came the Monday sit-downs. Then questions with Buffett on the Thursday preceding the meetingโright before a bridge game. Then an interview at the HiltonโโBerkshire Central,โ Claman calls itโas shareholders were checking in.
CNBC and Bloomberg News have followed suit. But Claman, like Buffett, seems to always stay one step ahead of the competition.
โEach time we do something different,โ she says. โI always have something up my sleeve. Itโs really on us to keep it fresh and different.โ