May 25, 2013 10:17PM
By Chris Wolfgang
If Brian Daniel, owner of the two-year-old interactive web-experience company, is in the office, Zeke might be, too. The six-year-old toy poodle will happily chase a laser pointer around the small office’s common room, which is lime green. The one white wall displays a projection of comic sketches instead of typical office artwork. A visitor could almost mistake the place for a trendy frozen yogurt shop, except that Sharpies fill the glass apothecary jars instead of coconut flakes and candy.
“When we moved in, this space was really dark,” Daniel says of the 1,850-square-foot office. “The wainscoting, the trim pieces were all black.” Within the last two years of Juggernaut Interactive inhabiting the small suite, black has been relegated to tasteful accents only, giving bright colors the stage.
Cindy Ostronic, an interior designer with The Designing Edge, helped Daniel pull colors from the company’s own brand to fill the area with lime green, maraschino red, and what really should be called Orangesicle. From the multicolored couch pillows to the red iPad cover on a black sideboard, pops of the signature hues are everywhere. Ostronic was also the one who realized that a traditional reception desk/receiving area shouldn’t be a part of Juggernaut Interactive’s space. “That’s not really how they work,” she points out. “They needed more of a collaboration area out in the open where people can do their thing.”
Each room is named: The Grotto, the Hotbox, the Dojo, the Darkroom (oddly enough, as a corner office, it’s the brightest room), the Rabbithole (“You go in there, and things get lost”), and the Boiler Room (“It gets so darn hot in there”). The break room is called Red Mango after, yes, the yogurt shop, which is a Juggernaut Interactive client. The fridge is stocked with a variety of beers, the cabinets contain salty snacks, and lunches are up for grabs in the freezer. The office as a whole is nicknamed Gotham.
“We voted on all the names,” Daniel says, referring to his 10 or so employees. “What’s the personality of the room, why are we meeting in there, you know.” In the interactive branding business, he states, the more comfortable and relaxed you can be, the better.
What’s more relaxing than a little personalized mood music? “We have three Sonos systems running through here,” Daniel says, each of which enables employees to play different music zones on one of Juggernaut Interactive’s three networks. When guests come in, Daniel tends to ask what their three favorite songs are. “Everybody can control their own music, which is kind of nice,” he says. George Strait gets carried away in the Dojo, for example, while Adele sets fire to the rain in the Darkroom. The Sonos systems and two independent Apple TVs run off the office’s main network. The other two networks are for guests and voice over IP. Two Epson projectors work with the Apple TVs to showcase everything from a client’s desktop to late-night YouTube videos.
A huge part of the office’s aesthetic is obviously its tech. Juggernaut Interactive employees are drowning in it. Everyone has either a MacBook Air or MacBook Pro, an iPad 2 (some also have an iPad mini), as well as a 27-inch Thunderbolt Display monitor, “which is complete overkill,” Daniel admits, “but they all have them.” Except, that is, for Daniel, who doesn’t use a monitor or really even a particular office. His workspace is his iPad mini, a projector, and whatever dry-erase surface happens to be nearby. A phone call to the office rings three times before it goes to Daniel’s cell, making sure that the state-hopping owner doesn’t miss a call.
“I’m creating a business for the lifestyle I want,” he says, which does not include an office full of people he has to babysit. “I want this to be a creative space where people come in, get their work done, get out.” The office attitude is indeed come and go. Daniel says his employees have been around the block enough with their careers that they work very efficiently. The office space reflects that attitude: informal but professional. Sharp and tidy, but colorful and creative.