Believe the Omahype
Feb 25, 2013 10:36AM
By Kyle Eustice
“I can’t say it was my idea initially. It was definitely a team effort. I used to interview local musicians at a previous job. One of those interviews was with Laura Burhenn, who, at the time, was a recent Omaha transplant from D.C. She was about to release the debut album for her group, The Mynabirds,” Simons explains. “She mentioned that she was in the early stages putting together an online youth culture-oriented events calendar and blog for the Omaha area and asked if I’d liked to help out. Of course, I said yes. With a background in arts and entertainment journalism, I knew Omaha sorely needed a one-stop website that listed all the best events in town for a younger, more culture-savvy audience. What sealed the deal was when Laura told me that two of the most talented web designers in town, Dave Nelson and Cody Peterson [of Secret Penguin], were already on board to help build it.”
Getting it off the ground hasn’t exactly been simple. To run Omahype successfully, obtaining multiple advertisers is key for Simons and the rest of the team. People are slowing coming around, but with all four founders having time-consuming day jobs (and rock careers), it’s difficult to juggle it all. However, Simons is working on a solution.
“The biggest challenge is generating enough money from advertising to justify someone working for Omahype full-time. I am transitioning into a part-time situation at my job so I can direct most of my energy toward Omahype,” he says.
“Aside from advertising, we’re seeking sponsorships from companies with employees and customers in sync with the readers of Omahype. We also plan on throwing more events. Our goal at Omahype is to support, nurture, and expand the cultural landscape of the city.”
Peterson is currently working on Omahype’s redesign and once that’s done, Simons assures visiting Omahype will be a “beautiful and intuitive experience.” In addition, browsers will discover the most relevant listings for concerts, art galleries, comedy shows, and independent films. Also, local restaurant reviews and concert photographs are popping up more regularly. Simons is optimistic.
“With the new redesign, we hope to realize our goal of having an online calendar that is the one go-to source for all of the Omaha area’s best events and major cultural happenings,” he concludes. “Who knows? Maybe we’ll be able to expand to [other] cities at some point. Oh, and an office space would be nice, too [laughs].”
In the meantime, Simons and crew have executed a handful of fundraising events to help generate funds. They are planning on throwing more music events to keep up the momentum. Most recently, Omahype sponsored its third annual Rock-n-Shop event at The Slowdown on December 14. It featured a slew of prominent Omaha bands such as All Young Girls Are Machine Guns, Noah’s Ark Was a Spaceship, Laura Burhenn of The Mynabirds and, of course, Thunder Power. Several local vendors were also on hand to showcase their goods. If Simons keeps this up, Omahype could very well be the go-to calendar for all of Omaha’s “cool kids.”