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Omaha Magazine

A Hill of Beans Coffee Roasters - Life is Too Short to Drink Bad Coffee

Nov 11, 2022 08:56AM ● By Martha Barbour

Photo Provided

We roast, grind, and brew awesome coffee drinks for real people in Omaha, Nebraska. We are coffee geeks, but not coffee snobs. We almost installed a live cam to stream how happy, passionate, and cool we are. But, we realized that we are likewise real people and don’t want to scare the customers. Cups fall and break. Computer programs crash. Roasting is crazy hot, and we say real things, real loud, all day long. We make awesome coffee, and we wouldn’t have it any other way.

Our story started back in 2005 with Dave and Martha sitting on the green bean bags one night in the first week after they bought The Bean. The one thing they could completely agree on was that they didn’t want to be pretentious coffee roasters. We knew it’d be easy to slip into that sense of exaggerated self-importance in life living in the microscopic bubble of a small coffee industry business, whether it’s a roastery or a coffeehouse – you hang out being coffee geeks about coffee, you get way over-caffeinated, and you work open to close seven days a week so you only drink your own coffee, and the next thing you know you’ve lost your connection to real coffee, and to real customers because you’re living in that bubble. As one of our vintage tee shirts says, ‘we roasted coffee before it was cool”. Anyway, we had a moment of prescience and decided NOT to forget who we are, and what we do. We are in the business of buying really great green beans, roasting them to their sweet spot, and sharing them with our customers at reasonable prices with great service. No affectations. No judgment about cream, sugar, or even flavored creamer.

This commitment to excellence starts with our meticulous attention to our beans; roasted fresh daily in our West Omaha coffee roastery. Our master roaster, and his equally zealous roasting partners, make certain each batch of coffee is roasted to perfection; hand-picking only the best beans to give our customers. Dave has long followed the “bean-to-cup” model – that each coffee bean has a story that starts with the right terroir, the best sustainable farming practices, the right processing methods for that bean, and ultimately, the perfect roast that brings each bean to its ultimate sweet spot. Each bean. Every time. Call us crazy, call us fanatical, but don’t call us anything less than extraordinary when it comes to our passion for coffee. Real coffee. Real people. Actually, really great coffee and really great people. And really, really great customers.

Our fast-paced, customer-driven environment is one noteworthy aspect of our business that sets us apart from the rest. We are dedicated to providing our customers with the best experience each and every time they walk through our doors to purchase beans, pop into one of our ROAST locations for a cup of Joe, or shop with us online. Each customer. Every time.

Visit us at A Hill of Beans Coffee Roasters to see ALL the offerings (as of this publication, we have 27 varietal coffees and 46 flavored coffees freshly roasted and in stock). All of the same coffees are available online at for pick up, delivery, or shipping. Or stop by Roast Aksarben, which carries most of the varietal coffees (sorry, no flavored beans there), or Roast Blondo, which has a limited selection of both varietal and flavored beans. 

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