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Omaha Magazine

Truly U

Dec 07, 2020 09:07AM ● By Janet Tilden
Kelly Rocha of Truly U

When Kelly Rocha was 22, a friend took her to a custom bra boutique in Austin, Texas. After putting on a bra that matched her body type, Rocha was hooked. “It made a huge difference in what I could wear and how I felt and looked,” she recalled. 

Rocha and her husband moved to Omaha in 2006, and over the following 9 years her passion for empowering women led her to opening Truly U in 2018, Omaha’s first and only custom bra boutique. In addition to being the store’s owner, Rocha is one of four certified fitters at Truly U. Each fitter has undergone months of training and traveled to New York City to complete a course in bra fitting. 

“We want to be known for the education and quality products that we provide,” Rocha said. The fitters at Truly U focus on meeting the unique needs of each customer, helping women of all ages and body types. In addition to feeling more confident, customers are elated by the comfort they get from a well-fitting bra.

Truly U
12746 Westport Parkway, Suite 2B
La Vista, NE 68138