FamilyGuide Cover Redesign
Mar 16, 2018 12:55PM
By Mady Besch
The cover of the 2018 FamilyGuide summer camp edition was conceptualized as an image that would grab the attention of both parents and children using vibrant colors and a singular theme.
This being summer camp, I used geometric shapes in the composition: circles for the sun; triangles for trees; and an intricate campfire scene with a tent, fire, and traditional summer camp sign with arrows pointing to the articles within.
I first created the cover in Adobe Illustrator as a digital mock-up to size, and from there selected different felt materials for the actual shapes to cut out. Thanks to our art director, Matt Wieczorek, and photograper, Bill Sitzmann, we were able to exaggerate the shadows of the shapes and give the cover a real 3-D effect that conveyed the feel and texture of felt on glossy printed paper.
This cover redesign departs from the static look (recurring icons with different cover colors) found in previous FamilyGuide covers. We plan to carry stylistic elements of this cover redesign through the rest of the year’s editions of FamilyGuide.
Find the new edition of FamilyGuide for free at select locations around town (omahamagazine.com/locations).