With A Beard and a Smile
Oct 23, 2017 02:11PM
By Lindsay Wilson
Raised in Copperas Cove, Texas, Kyle Fertwagner knew from a young age that his destiny lay in music. At 6 years old, he was mesmerized by blues concerts in nearby Austin. “Those experiences are ingrained in my memory. There were thousands of people out there enjoying music, sharing that common bond of whatever that music meant to them.”
By the time he moved to Omaha at age 15, he and his younger brother, Keith, were playing together in punk bands. They got their start at The Cog Factory. Like many area music fans, Kyle is eager to share fond memories of that nonprofit venue, which closed in 2002. “That was our stomping grounds," he says. "That’s where I basically grew up as a musician, as a punk rocker, as a person.” Before their first show at The Cog Factory, Fertwagner recalls that the owners greeted the band and “it just immediately felt like home.”
Recreating that welcoming DIY vibe is what drove him to quit his job as general manager of a local restaurant and take over The Hideout in 2015. Keith had already learned how to work sound systems, and Kyle had learned how to run a business from years in the restaurant industry.
With “a little TLC” and a lot of elbow grease, the brothers made the place their own. Kyle proudly showcases a sign from the original Cog Factory over the pool table. Next to it is the hand-painted mural featuring the venue’s name and the radio tower logo that has become an Omaha icon. Endless layers of screen-printed posters paper Lookout’s walls, and concert-goers have enthusiastically decorated the bathrooms with a vibrant collection of friendly graffiti.
Kyle describes himself as “owner/operator,” but upon attending a show at his venue it is immediately apparent that he does much more than the typical owner. Besides personally welcoming patrons into shows and tending bar, he works the lights and often shadows his brother on sound. But before any of that can happen, “it starts with the band.”
When asked about his work with local promoters and artists, Kyle can’t quite hold back a grin. Lookout is known around Omaha as a starting point for bands that have never played in public before. Its owner is the main reason for this reputation. His voice softens when asked about his role in helping young local artists get their music off the ground: “I think it’s important when you’re first starting out to have a venue you can call home.” This determination to give back to the music community makes Lookout special.
Kyle’s unique philosophy on booking shows is “to not try to take everything on ourselves.” This means more cooperation between venue staff, bands, and promoters. “It’s a team effort.” The additional networking and communication is more work, but well worth it.
From his days in small punk bands growing up, he knows the obstacles and struggles of getting a band onstage. This knowledge helps him guide others through the process.“We try to use our experience to help younger bands grow,” Kyle says. “That’s good for everybody.” He is always happy to reach out to local promoters and say “we’d love to work with you.”
When Kyle works to foster those relationships to put a show together, that’s when the energy of the DIY venue is created. “It’s 'Alright, cool, we did it, we sold the place out!’ Instead of ‘I sold the place out.’ It’s more of an ‘us’ thing.” Shows that are assembled with teamwork are more rewarding for the band, everyone behind the scenes, and the audience. Those packed concerts are a staple of Lookout’s imprint on the musical community.
After taking care of the band, Kyle’s next focus is his role as head of security. At any show, he can be seen roaming around the audience, keeping out a watchful eye for any sign of trouble. He accepts personal responsibility in creating a positive energy at Lookout, and takes the security of the audience very seriously: “People shouldn’t feel unwelcome here for any reason.”
In order to ensure that everyone feels welcome, anyone exhibiting abusive behavior of any kind will be personally warned and, if need be, escorted out by Kyle himself. He is quick to explain, “Anything that happens here I take to be a personal reflection on me.”
Visit lookoutomaha.com for more information.
This article was printed in the September/October 2017 edition of Encounter Magazine.