Aug 30, 2017 01:28PM
By Kyle Eustice
The son of a hardworking single mother, the University of Nebraska-Omaha senior grew up around 18th and Pinkney streets and the now-defunct projects near 30th and Lake streets. Eventually, he transferred to South High School, where he experienced yet another segment of Omaha’s diverse demographic. Despite his challenging circumstances, he managed to beat the odds and will soon be the first college graduate in his family.
As the founder of MGPhotog and co-founder of The Creative Genius collective, the burgeoning entrepreneur is clearly becoming a master of his own destiny, and he understands photography is more than meets the eye.
“Photography is oversaturated. I think it’s due to social media,” Garrett says. “Everyone feels they can do it. But in doing so, they don’t really know what it takes to be a photographer. The goal should be more than taking a picture. As a visual communicator, I treat it more like an experience. And what I’m trying to capture, it depends on the client, but I go in with a strong idea of what I want to do to communicate visually. When you see it, you should feel exactly what I want you to feel from the image.”
With a firm grasp on what it takes to set him apart from other photographers and graphic designers, Garrett takes the time to truly get to know his clients, which he believes is one of his defining characteristics.
“I kind of put me as a person first,” he says. “If I need to do work with a client, I meet with them and go into who I am, just so they’re a little more comfortable with me. To me, I’m building a relationship. I feel good communication is more effective and delivering the work becomes a little easier once you have that open communication with your clients.”
It all started the day he was fired from his job at a bank. Four years after he graduated from high school, Garrett was at a crossroads in his life and not quite sure what he wanted to do next. Getting fired, he says, was the best thing to happen to him. It was from that moment, he realized what he wanted to pursue.
“It was a random thing,” he says. “I got into an argument with my manager, and she wasn’t too fond of the things I said. The same day I lost my job, I went to the camera store at Nebraska Furniture Mart and bought a camera. I figured it would give me something to do and get my mind off of losing my job.”
It didn’t take him long to put his camera to use. He was a huge sneakers aficionado and loved taking pictures of them. As an avid collector, he jumped on the Instagram trend of posting an array of specialty shoes online. Subsequently, owning a camera made perfect sense. His love affair with the lens had begun.
“Sneakers on Instagram took off,” he says. “That started it all. As far as my work, I model some of my work after some [photographers], but I’m very versatile. I can shoot a wedding, food, children, shoes—everything.”
In 2013, he was invited to a celebrity basketball game at the Mid-America Center. At the encouragement of a few of his predecessors, he quickly realized he could make a living out of his passion.
“I met a few other photographers at the tournament, and they took me under their wings. They said I should start charging for my work. From there, it took off.”
While he predominately grew up with his mom in a single-parent household, Garrett says it was difficult not having a male role model around.
“It affected me in a way, but I had to learn to be a man about things,” he says. “I had a bunch of mentors in school because I was active. I did journalism, basketball, track. I had male figures there, but they weren’t an authoritative figure outside of the sport. I could do what I want, but on the leadership side, it was good.”
His life circumstances forced him to grow up quickly, which undoubtedly led to his fierce work ethic. In addition to school, graphic design, and his photography business, he also works part-time at the Boys and Girls Club as he continues to garner more and more attention for his work. The sky is the limit, he says.
“For me, I’m more in love with the process of communication…I’m just living. I want to leave my plate open to the possibilities.”
Visit facebook.com/thecreativegeniuscollective for more information.
This article appears in the July/August 2017 edition of Encounter.