Q&A: Amy Boesen
Feb 25, 2013 03:02PM
By Linda Persigehl
Q: What is Decor & You, and what services do you offer?
A: Decor & You is a national franchise based in Southbury, Conn. I am the owner/operator of a local franchise territory. Decor & You designers work with clients in their homes and commercial spaces to help them create spaces in which they love to live and work. Typically, clients work with us on projects that fall into the following broad categories: 1) color and finish selections and space planning, 2) window coverings and decorative window treatments, 3) accessorizing, which includes art/mirrors, lighting, area rugs, decorative accessories, and more, and 4) full room(s) design, including all of the above as well as furniture.
Q: Give some reasons why homeowners would hire a Decor & You consultant/designer?
A: Some people call us because they have a fear of color and need an expert to show them the possibilities. Others hire us because they lack the time and expertise to tackle a decorating project and they fear making costly mistakes. Still, others have concern over the health of their families and the environment and want to work with a professional who is certified in green decorating practices. Many times people need a master plan so they can bring their decorating dreams to life one phase at a time. We listen very carefully to the needs of each client and we design a space unique to their needs and personality. There is no one “look” that typifies a Decor & You design. We’re rather chameleon-like in that way.
Q: What career/work experience did you have prior to becoming a Decor & You franchisee/decorator?
A: My bachelor’s degree (from the University of Nebraska) is in Textiles, Clothing and Design with an emphasis in fashion design. After graduation, I decided to stay locally, and interior design was not a viable career choice in Omaha at that time. As such, I took a job with a printing company and five years later, began work with First Data Resources, where I spent the next 15 years. A round of corporate downsizing in 2003 gave me the opportunity to choose a second career, and I chose to revisit my creative roots by pursuing interior design.
Q: Why did owning your own Décor & You franchise appeal to you?
A: My husband will tell you that I like shiny things, so being surrounded by beautiful things was definitely a draw! This business allows me to marry my creative side with my background in client relationships and business management. It also allows me schedule flexibility so I can spend time with and enjoy family, church, friends, and community service organizations.
Q: What education, training, and talents do you offer as a designer?
A: Aside from my bachelor’s degree in Textiles, Clothing and Design, I am a Certified Interior Decorator, a Green Accredited Professional, a Certified Color Expert, and a Hunter Douglas Window Fashions Specialist. My talent lies in seeing the potential in every space and each object in that space and using them to their best purpose. I truly believe in designing with the quote from Louis Sullivan in mind, “Form follows function.”
Q: What is the biggest problem homeowners come to you with?
A: If I had to choose one, I would say that it’s the lack of a master plan. I also think that’s the biggest decorating mistake most people make. When they take a myopic view of their room—say, purchasing a single item like a sofa hoping it will make a dramatic change in their room—they often find themselves dissatisfied, but they can’t put their finger on the reason why. A master plan helps them see the possibilities for their completed room and gives them a roadmap for how to tackle the project in stages.
Q: Share a special design challenge you’ve faced and how you overcame it.
A: One of my favorite stories is of a couple who wanted me to display in their great room every family portrait and candid photo taken in their 20+ years of marriage. The husband suggested we frame all of them and run them up the walls on either side of the fireplace all the way to the two-story ceiling. But this solution conflicted with the other request of the couple, which was that I make the space feel formal, yet inviting. After asking them to cull through the photos, they presented me with an envelope with the 200 or so photos most important to them. Through the use of frames on the wall and on floating shelves and the creative use of tabletop photo frames and albums (including a digital frame), I was able to incorporate all of the photos in a tasteful way, but it was a challenge. Whew!
Q: Tell us a bit about you personally.
A: My family moved to Omaha from Salt Lake City, Utah, when I was a sophomore in high school. With the exception of a one-year stint in Boston the following year, I have been in Omaha ever since. My husband, Dennis, is a banker, and we have two adult sons, James and Derek. We have two Scottish Terriers named Dexter and Stewart and a “mystery” breed of dog whose markings resemble a black and white cow, hence his name “Moo.”
Q: How would you describe your own home design style?
A: My own design style tends toward the contemporary side of transitional. I enjoy finding the balance between classic and contemporary furnishings, typically unifying disparate elements through the use of color. I enjoy whimsical touches, especially in accessories. Oh, and I’m a fabric junkie, so I enjoy mixing textiles to achieve a blend of color, texture, and pattern.