What type of traveler are you? The inquiring minds at Visit Omaha want to know. Today’s travelers seek out personalized experiences built around individual interests. Visit Omaha is keeping pace with the demand for customization with a marketing campaign that speaks to the individual traveler.
On the VisitOmaha.com homepage, the question is asked, and visitors can select from seven possible answers: Family Fun, Active Adventurer, Foodie Fanatic, History Buff, Sports Fan, Art & Music Lover, and Surprise Me (for the truly travel-curious). Clicking on each directs users to tailored content to aid in planning their trip.
For example, Family Fun links to a sample itinerary outlining kid-friendly restaurants and entertaining ways to spend four days in Omaha. Click through to things to do (family-friendly attractions), places to stay (hotels with a pool), and places to eat (like sweets shops). Choose Foodie Fanatic for a sample itinerary with stops at Omaha standouts from diners to fine dining, and find information about complimentary breakfast, specialty food, and Omaha Restaurant Week. A video on each itinerary page drums up further excitement. The videos are also used in digital advertising and paid social media.
To further build on this specialized content, Visit Omaha is partnering with social media influencers who align with these traveler personas. With their established authority and taste, influencers can significantly impact their audiences’ travel choices. Those selected will be invited to experience Omaha firsthand. Each influencer will follow an itinerary based on a specific persona and create captivating stories, stunning visuals, and authentic experiences to share across their platforms. Visit Omaha will also promote and publish the material on social media through paid advertising.
Whether prospective visitors encounter customized itineraries on our website or discover the content created by influencers online, they can trust that their Omaha journey will be as unique as they are.
For more information, go to visitnebraska.com/omaha-convention-visitors-bureau.
This article originally appeared in the August/September 2024 issue of B2B Magazine. To receive the magazine, click here to subscribe.