May 16, 2018 12:50PM ● By Karl Schaphorst
I’d like to introduce the concept of the elephant and the rider. The elephant represents the emotional self, which is powerful, massive, mom...
Mar 23, 2018 03:20PM ● By Jason Fox
As an ad nerd, I love a good tagline. Think different. Just do it. But taglines (or slogans if you call pop “soda”) are tricky things. They’...
Mar 23, 2018 03:17PM ● By Karl Schaphorst
In 1960, President John F. Kennedy announced to the world that the U.S. would put a man on the moon before the end of the decade. In October...
Aug 23, 2017 03:01PM ● By Karl Schaphorst
Stop begging for business. Stop running around doing everything the prospect asks you and sending thank you cards and trinkets because you t...
May 20, 2017 12:06PM ● By Karl Schaphorst
There is a list of basic rules of truth that govern the survival of businesses everywhere. While there may be debate on which rules belong o...
Jan 04, 2017 10:47AM ● By Karl Schaphorst
Sales is a great career option for the professional businesswoman. Through sales, women can escape gender inequalities in pay, since sales c...
Dec 09, 2014 08:00AM ● By Jason Fox
In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his p...
Nov 25, 2012 05:00PM ● By Traci Osuna
If Jake Harms knew then what he knows now, would he still have ventured down this entrepreneurial path? Yes, he says, but “If I divided out ...
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