Jan 22, 2019 11:43AM ● By Jason Fox
Bruce Wayne zips a charcoal grey Lamborghini Murciélago through the streets during a scene in The Dark Night racy enough to make anyone’s he...
Oct 09, 2018 03:35PM ● By Jason Fox
The family that accelerates from 0-60 in under 3 seconds together stays together. That observation holds true for at least one area father-s...
May 15, 2018 11:21AM ● By Jason Fox
I may not be Nostradamus, Jeane Dixon, or even Miss Cleo (and thank goodness, considering they’ve all ceased to be), but I’m fairly confiden...
Mar 23, 2018 03:20PM ● By Jason Fox
As an ad nerd, I love a good tagline. Think different. Just do it. But taglines (or slogans if you call pop “soda”) are tricky things. They’...
Jan 19, 2018 03:12PM ● By Jason Fox
There is nothing easy about running a business. But if keeping going is akin to spinning grandma’s good china while juggling flaming kniv...
Nov 22, 2017 11:13AM ● By Jason Fox
In the last edition of The Brand Brief, I was a bit blunt in my dismissal of what I termed “overly earnest advertising.” The type of adverti...
Aug 24, 2017 10:40AM ● By Jason Fox
Stop me if you’ve seen this one: Open on a shallow depth-of-field shot of a business owner, dentist, or HVAC repair technician. They begin: ...
May 20, 2017 11:31AM ● By Jason Fox
In 2009, filmmaker Doug Pray released Art & Copy, a feature-length documentary that, according to IMDb, aimed to reveal “the work and wisdom...
Feb 23, 2017 03:03PM ● By Jason Fox
I have good news and bad news. The good news is that greatness is a state of mind. The bad news is that others’ minds decide your state. As ...
Dec 20, 2016 04:36PM ● By Jason Fox
There is no shortage of bad marketing to lampoon, nor is just a small amount of it targeted at women. When writing this column, I worried th...
Aug 04, 2016 05:38PM ● By Jason Fox
As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show, and Get Smart on the local UHF channel. ...
Jul 26, 2016 01:24PM ● By Jason Fox
I hope the overly alliterative title tipped you off that I will not, except possibly in jest, divulge the recipe to any sort of magical mark...
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