BluePrint Ad Agency
Mar 13, 2019 04:49PM
By Kara Schweiss
Ryan Pankoke got his start in media during the economic recession of the early 2000s. This experience was invaluable. Understanding the importance of providing clients with the best results, regardless of their budget, is what has propelled him to where he is today.
Pankoke opened BluePrint Ad Agency in 2011. With a mentality of focusing on long-term relationships and results, they have grown every year since they opened. From the start, Pankoke knew the best way for BluePrint to grow was to focus on building relationships and earning clients’ trust with market knowledge, hard work, and proven results.
From Sales to Agency
Before starting his agency, Pankoke gained experience working in sales for newspapers and TV—both cable and broadcast. With each stop along the way, he attained extensive knowledge of different media outlets, and the distinctive results they each provided.
Additionally, this experience gave him the opportunity to learn things from the other side of sales. This provided him a better understanding of how the media outlets would package and price, and where the added value was. He also found the best ways to work with different clients in different fields. It was an integral part in Pankoke’s growth and development.
“When I was working in sales I’d often work with clients who had a large budget and wanted to put it all in one place. I’d come back with a plan that was half of what they budgeted, and suggest using other media outlets for the other half of the budget. I helped them grow their business, and their budget was spent more effectively. I earned their trust. I was no longer a salesman, but a consultant,” he says.
Teamwork from around the world
BluePrint Ad Agency uses local staff from Omaha & Lincoln, and also works with different vendors across the world. This ensures clients get the best product at the best price. With advancements in technology, most things in advertising are now done digitally.
“We live in a day and age that I can get voiceovers, production, graphics, websites, and almost anything else from different vendors anywhere in the world. It all comes down to the quality of work, customer support, and pricing.”
Focus on the Client
With BluePrint Ad Agency being relatively new to the advertising scene, growth is a main objective.
“For BluePrint to grow, we must focus on the clients and their success. If we can help a client succeed, then they will be a client for life. We look at this as a business partnership. If the client grows, then we grow.”
After leading his company to banner years and establishing a client-first culture, Pankoke has BluePrint on the right track to even higher levels of success in the future.
5701 S. 108TH ST., SUITE 10 OMAHA, NE 68137 402.671.5000 BLUEPRINTADAGENCY.COM
This sponsored content was printed in the April/May 2019 edition of B2B. To receive the magazine, click here to subscribe.