Aug 03, 2018 07:55AM
By Jared Kennedy
Though the difference in quality is obvious on many levels (for example one is pumped with antibiotics and water to add weight and size, while the other is simply a natural chicken) even industry professionals from the free-range, farm-to-table side will admit both types of chicken have their place in the overall food economy. Dean Dvorak, who operates a family poultry business in southeast Nebraska called Plum Creek Farms, says he has never complained about the existence of large companies when it comes to chicken production.
“The big companies are certainly necessary,” Dvorak says. “People in our country eat a lot of chicken and small producers can’t produce nearly enough to keep up with the demand.”
The price point of some menus just do not fit what small producers can supply, Dvorak says. This adds to the “niche” culture surrounding local, farm-to-table food production. It takes a specific client base willing to invest in high-quality foods.
“Our efficiency is much poorer than a larger company’s,” Dvorak says of his higher prices. “We lose more chickens to predators, and our pound of feed per pound of gain [the measure of how much chicken a farmer produces per pound of feed] is much poorer because our birds get a lot of exercise by not being kept in a small space.”
Serving a lower price point is a major faculty of the industrialized farming sector. The USDA reports organic food made up just 4 percent of U.S. food sales in 2012. This means there is a point for consumers where cost simply overrides the level of quality in a more expensive product. Many are not willing to ante up for the good stuff. Additionally, organic food is not yet available on the same scale as the alternative.
Local restaurateur Nick Strawhecker is an advocate of the farm-to-table supply chain. He owns and operates Dante (in West Omaha) and Dante Pizzeria Napoletana (in Blackstone District).
“The way most of the world works is cooking what is around you,” Strawhecker says. “After big agriculture in the United States in the ’50s, all of the sudden strawberries came available in December, or tomatoes came available in January...I think that kind of food is not at all the same, and it does not taste good.”
Strawhecker prefers to cook with food from within 100 miles of his locations and builds his menus on what he calls “hyper-seasonality.” This means an item like asparagus isn’t offered from his kitchen until it is in season, and he compromises this only on things that are absolutely essential as year-round ingredients.
Locally sourced food is healthy for consumers and for the local economy, says Ben Gotschall of Lone Tree Foods (a local food distribution company). He says when you support local food you are essentially supporting local businesses.
“It puts money back into the local economy,” Gotschall says. “A locally owned business whose suppliers are also local keeps the money from leaving the area.”
Gotschall raises cattle and sells milk to people like Katie Justman, a cheese producer (at Branched Oak Dairy) who works solely with Gotschall’s grass-fed cows for her product. Gotschall also sells milk, cream, butter, and cheese wholesale through Lone Tree and on the site of Branched Oak Farm (located just north of Lincoln) through his company, Davey Road Ranch.
Justman cares very much about the environmental benefits of working with local, farm-raised product, but she says the environmental benefits are not her leading point when talking about why she focuses on farm-to-table food—instead, much like Gotschall, she talks more about the economic benefits.
“A lot of us go with the economics route when describing our philosophy because it is a lot more relatable to talk to people about it in that way,” Justman says. “It is technically less controversial, even though the sustainability aspects are very important to us and we [Branched Oak Farms] are 100 percent grass-fed and organic certified.”
Not everyone using farm-to-table ingredients does it as part of a movement. Jeanne Ohira is the co-owner of Ted and Wally’s Ice Cream. Ohira says when she and her brother, Joe, bought the company in 2000, using local ingredients was just the natural (no pun intended) thing to do.
“That’s just how we were raised,” Ohira says. “My dad was from a farming family. My mom was part of a co-op and we grew up driving way out to pick up different food. As a business, we didn’t really think about it [in terms of participating in a movement] because at the time it wasn’t much of a trend yet.”
The trend has found a welcome reception among Omaha’s high-end culinary scene, with farm-to-table fare on the menus of Kitchen Table, Au Courant, Baela Rose, Le Bouillon, Block 16, Stirnella, Mark’s Bistro, The Boiler Room, The Grey Plume, Society 1854, J. Coco, and Over Easy (among others).
Strawhecker’s Dante and Dante Pizzeria Napoletana demonstrate the local supply chain in practical application. Gotschall raises cows and sells their milk; Justman purchases the milk for her creamery and produces cheeses—including mozzarella—which Strawhecker uses in his gourmet pizzas. Strawhecker is one of Justman’s biggest customers of cheese. He’s also a major buyer of chickens from Plum Creek Farms and a buyer of other local farmers’ products.
But Dante is only one example of this bullish moo-moo-movement. Omaha’s urban place in the heart of Midwestern farm country has helped raise the city’s profile as one of America’s top destinations for farm-to-table cuisine.
This article was printed in the July/August 2018 edition of Omaha Magazine.