Whispering Roots Takes RootJul 10, 2018 03:30PM ● By Leo Adam Biga
But what most grabs the eye is the Accelerator’s futuristic-looking urban agriculture facility for nonprofit tenant Whispering Roots. A see-through greenhouse sits majestically atop floors dedicated to education and production—all centered on aquaculture, aquaponics, and hydroponic growing. As Whispering Roots founder and executive director Greg Fripp explains, nearly everything at the $4.2 million, 18,000-square-foot green site is designed for the next generation. Like the rest of Highlander, he says the custom design and construction, plus elevated location, are meant to raise people’s expectations in a high-poverty environment.
Slated to open by late summer, the facility is built on years of seeds sown by Fripp and company in inner-city public schools and neighborhoods. Whispering Roots teaches students how to build and maintain aquaculture systems that grow fish—tilapia or steelhead trout—for consumption. Fish waste is used to fertilize crops grown in the same system. The closed system’s water is naturally cleaned and recirculated. Floating raft crop, drip irrigation, and raised bed techniques are taught.
The new digs will allow Whispering Roots to expand learning opportunities for youth and adults around organic agriculture, healthy cooking, and nutrition. It will refer participants in need of human and social services to on-site partners.
“We focus on growing, feeding, and educating,” Fripp says. “We’re touching different aspects of the community to address where the gaps are. By working with different folks and actually being out in the community and listening to the feedback—what’s working, what’s not working—it allowed us to design a facility that meets the needs of the community.”
Fripp says residents of the community have said they need more locally produced food, hands-on experiential learning, and STEM education, “and that’s what we do.”
To help address the community’s lack of access to fresh, local healthy food, Whispering Roots will sell the fish and vegetable crops it harvests on-site at farmers markets and select stores and to neighboring Accelerator food purveyors.
Fripp sees this as just the start.
“The model is what matters—the techniques and how we build them and improve them in underserved communities—and then taking that model and replicating it at whatever scale makes sense for a community,” he says. “Where a lot of people make mistakes is they try to force a model and scale in a community that’s not ready to deal with it. The community’s overwhelmed.”
Fripp’s interest in urban ag and aquaculture goes back 20-plus years, to high school. After a U.S. Navy logistics career, he worked in the corporate world. He left an executive human resources position at TD Ameritrade in Omaha to follow his real passion full time.
He founded Whispering Roots in his home garage and basement lab with his own savings, and in less than a decade it’s now supported by major philanthropic players such as the Sherwood, Weitz Family, and Suzanne and Walter Scott foundations.
Funders bought into his vision, allowing it to ramp-up from micro to mega level. In learning to build and operate aquaculture systems, grow, harvest, package, market, and sell food, students will acquire portable skills.
Whispering Roots already has a presence as far away as Haiti and Madagascar and as near as Iowa and Missouri. It’s currently building a facility in Macy, Nebraska.
On the planning table is a full-scale commercial production facility that would supply food in quantity and create jobs.
“We not only want to replicate what we’re doing here but also to do economic development by developing this pipeline of kids and adults from the community who can then work in or run those facilities,” Fripp says.
Fripp and his team are much in demand as consultants.
“We’ve become subject matter experts for other communities that would like to do the same around the country. We have people calling from Kansas City, Minneapolis, wondering how we’re pulling this off in Omaha,” he says, adding that the model is what’s interesting to them. It challenges the way people view urban agriculture, hands-on experiential learning, and STEM in underserved and impoverished communities.
“We’ve been able to navigate government and policies and work on the community side, in schools, and to figure out how all these pieces work together,” he says.
From concept to completion, he says, “One of the biggest challenges is helping people understand the vision because it’s so new. When I started my organization in 2011 and said we’re going to put fish and plants in classrooms to teach kids about science, people thought that was crazy. They said, ‘It’s never going to work, kids aren’t going to be interested.’ Now our problem is we don’t have enough bandwidth to handle all the requests we get from the schools. But when I started, no one believed this was even possible.”
Even after capturing the attention of kids—who started winning science fairs—and making converts of educators, he says, “In talking about where we were going to build our new facility, we had people questioning why we wanted to go into the inner city and offering us free land to build in rural areas. But the goal was to do it in an underserved community to prove it’s possible to go into the toughest areas, build this thing, and show it can work. That’s not easy because you run into a lot of roadblocks. There’s a lot of preconceived notions about what education looks like in an underserved community, what people will tolerate, what will work. What we’re trying to do is change that view.”
On a recent tour of the new Omaha facility, a woman who resides nearby told Fripp, “I’m glad that you are here. This is close to my heart. It needed to be here. This is such a beautiful and good thing that the community will protect you.”
“That feedback,” he says, “tells me we’re on the right path. The key is that you are a part of the community so that people feel like they have ownership—this is their resource. That’s what we want. We want that community base. If it’s just a community place and there’s no connect, people don’t care. They’re like, ‘That’s not ours anyway.’ But if it’s community-based, then, ‘It’s ours.’”
Part of that buy-in, he says, is “trying to build our own pathway and network of students who then become the experts who teach and train.” The goal is creating self-sufficiency so that communities can feed themselves.
Having an African-American at the head of it all is a powerful symbol.
“When intersecting with the African-American community, students need to see people who look like them doing this work,” Fripp says. “Then they can internalize it by saying, ‘Me, too.’ They need to know this is a goal that is achievable.”
Visit whisperingroots.org for more information
This article was printed in the July/August 2018 edition of Omaha Magazine.