Design is a Team Effort
May 16, 2018 01:00PM
By Daisy Hutzell-Rodman
It is thanks to graphic artists that readers stop in their tracks and pick up a magazine, but even a simplistic-looking cover is far from that—in some cases, the simpler the cover, the harder to design.
The cover you are viewing was created by senior graphic designer Derek Joy. He and I work closely on B2B—and I enjoy looking at how he inserts his colorful personality into the magazine.
His work is often subtle. He came up with a great design element a couple of months ago—a diamond-shaped graphic that is placed near the page numbers and explains the department in a creative way, such as the crescent moon in the diamond on “After Hours.” And take another look at last year’s Best of B2B results in the March/April/May 2017 edition (visit readonlinenow.com to see the issue). That launching rocket ship you find throughout the list was due to Derek’s creativity.
I also work with several other incredible artists. Creative director Matt Wieczorek’s appreciation of clean styles inspired the geometric, art-deco look for the annual Faces of Omaha, and graphic designer Mady Besch brought an element of surprise to the latest Family Guide with a cover made from felt, photographed by Bill Sitzmann. And Katiuska Nuñez produces stunning custom ads for our advertisers.
I hope you enjoy reading about the design-inspired articles in this issue.
This letter was printed in the June/July 2018 edition of B2B.