Jun 14, 2017 02:42PM
By Ryan Borchers
If you’re passionate about an activity, you want to seek out others who share your interest. The more niche an activity, the harder it may be for those with a common interest to come together.
Nebraska’s design community, though, has just the organization to meet that challenge.
The American Institute of Graphic Arts calls itself “the profession’s oldest and largest professional membership organization for design,” and it features an active chapter in Nebraska.
Amy Markham, 33, is a user-interface designer for Kiewit and the current president of AIGA (American Institute of Graphic Arts) Nebraska. She studied graphic design at the University of Nebraska-Kearney and became involved with the organization because her professors stressed its importance.
“They were the ones that really pushed the idea of being a member of AIGA because being a part of that community is essential to your career as a designer,” she says.
AIGA Nebraska, Markham says, is all about bringing people in Nebraska’s design community together, putting potential collaborators in touch with one another and providing each other with job opportunities. The organization caters to graphic designers, web designers, user-interface designers, and the like, but AIGA has started connecting with other design professionals such as coders, videographers, architects, and animators.
“It gives them a platform to come together so they can have a voice as a whole entity,” says Cathy Solarana, 51, AIGA Nebraska’s diversity and inclusion director.
Mary Allen, 34, AIGA Nebraska’s director of communications, discovered a passion for design when she made graphics for the Facebook account of the parent-teacher organization at her daughters’ elementary school. Now she’s a full-time graphic design student at Metropolitan Community College.
“In addition to hosting valuable events and providing design resources, AIGA offers discounts on products, software, and event admission,” Allen says. “Really, though, it’s the intangible things—friendships forged, passions discovered, and changes made—which make AIGA membership so rewarding.”
This year, many of AIGA Nebraska’s events are focused on helping its community to become more diverse and inclusive. Holding events, Markham says, is one of the local chapter’s hallmarks.
“Since we are an organization that is mostly events-focused, the events that we put on kind of create that sense of community,” she says.
“We’re not communicating particularly well if we communicate to only one particular culture or community,” Solarana says.
On May 17, AIGA Nebraska, the Omaha Public Library, and 1877 Society hosted the Human Library at the W. Dale Clark Library. Visitors had the opportunity to come to the library and “checkout” people by speaking with them for 20 minutes, people with whom the visitors may not typically have the chance to interact, including Muslims, sex-trafficking survivors, and transgender people.
“It’s really hard to dislike someone when you are standing in front of them,” Solarana says. She also says that AIGA Nebraska hopes to hold another one in November and to hold two every year going forward.
Allen recognizes that committing to the organization can be demanding.
“I understand that our membership and potential members are busy people, because I’m a busy person myself,” Allen says. “But something else I have in common with our membership is that we’re passionate people—passionate about design and about serving this community.”
Visit nebraska.aiga.org for more information.This article was printed in the Summer 2017 edition of B2B.