May 26, 2017 07:00AM
By Michael Watkins
Audra Gude lives and works by a very simple rule: “I will never expect my team to do something that I have not done or am not willing to do myself,” says the managing partner at Midwest Ultrasonic. “You will never learn new skills if you don’t get your hands dirty.”
It’s with that mantra that Gude leads her team. Midwest Ultrasonic provides ultrasonic cleaning of window blinds and shades, golf clubs and bags, and sporting gear and pads.
Ultrasonic cleaning is the process that uses sound waves with water and detergent. “Ultrasonic cleaning utilizes sound wave technology to eradicate soil, odor, and harmful bacteria for items even in the smallest crevices,” says Gude.
It’s that motivation to clean in a safe way with fair pricing that Gude says makes clients feel like part of the family.
Couple that with a laidback work environment filled with incredibly dedicated, hardworking team members and Gude says she knows she has the perfect combination for great customer service and fantastic products.
“We all want to be able to deep clean items in a safe way, using detergents that don’t harm our family members, children, and the environment,” she says.
She also works hard to be a positive role model for women inside and outside of the organization—including working mothers.
Recognizing that they often struggle with being away from their kids during the day, she says she wants to provide a service that allows them to keep their home and the items in the home clean while not taking away from their family time in the evenings and on the weekends.
“My ladies are part of my family,” she says. “We all work hard, laugh hard, and support each other in and out of the office. It’s a wonderful thing to be able to come to work every day and enjoy the people you work with.”
Gude is also managing partner for another business in addition to Midwest Ultrasonic. FRSTeam is a fabric restoration company that helps families restore their textiles after fire or water damage.
Working in a family business, Gude says whenever she has any doubts, she remembers back to some somewhat harsh advice from her father. It still resonates with her every day—and motivates her wanting to do the right thing.
“When I was looking at coming into the family business back in my 20s, my father looked me square in the eye and told me, ‘You provide zero value to my company. I do not need another body. Go find a real job,’” says Gude, who joined the family dry cleaning business nine years ago after completing two degrees at Nebraska Wesleyan University in Lincoln.
“That has resonated with me with all that I do within our family businesses,” she says. “I want to be known for doing the right thing and doing it with a smile. At the end of the day, I want my husband and my daughters to be proud of me.”
3305 S 66th Ave. Cir. Omaha, NE 68106 402.669.0555 midwestultrasonic.com