Crazy Gringa Hot SauceApr 26, 2017 12:15PM ● By Leo Adam Biga
Her four main sauces became habanero, jalapeño, datil, and chipotle, each with notes of poblano, anaheim, vinegar, citrus, garlic, and onion. Specialty sauces have followed. She only arrives at a recipe after much research and experimentation. Finding the right complementary combinations, she says, “is what I really like doing,” adding, “That’s what I get a kick out of. It’s like a gift.”
The initial strong reception got mother and son thinking, especially after the savory micro batches proved popular with Anderson’s friends in Colorado, where he lived with his wife, Constance. The couple worked for Whole Foods. When they moved to Omaha, Anderson helped his mom turn her food hobby into a business. Constance designed the logo with a Medusa-like head sprouting chili peppers. The two shopped the sauces around to trendy eateries like Block 16, and found that chefs and patrons also enjoyed the homemade spicy condiments.
Crazy Gringa has come a long way since Mary cooked and bottled the sauces at home and sold them out of the trunk of her car. Her condiments are now made in a commercial kitchen and are staples at the Omaha Farmers Market, select Whole Foods, Natural Grocers, Hy-Vee stores, and some restaurants. She plans on keeping things small.
Working together allows the family more quality time, which is the main reason why Mary likes keeping it all in the family.
“When we make hot sauce, that’s our bonding time together,” Mary says of her and Anderson. Her husband, Doug, helps with receiving.
Mary also likes maintaining a small operation because it allows her to pour as much of her heart and soul into the operation as possible.
“It really is a labor of love. I’m never going to be rich, but I love to see the joy on people’s faces when we’re back at the Farmers Market and they say, ‘I can’t live without this hot sauce.’”
Just as Crazy Gringa showed up on store shelves, City Sprouts board president Albert Varas sought an area food manufacturer with whom he could partner. He realized these simple sauces with complex flavors have, as their base, items interns can grow and cultivate at the City Sprouts South garden at 20th and N streets. He contacted the Currents and found they shared a passion for building the local food culture.
The Crazy Gringa Hot Sauce maven partners with Omaha City Sprouts on a social entrepreneurship project that may spur more collaboration between for-profits like hers and the nonprofit urban agriculture organization.
City Sprouts South grows various peppers for Crazy Gringa’s signature hot sauces. The boutique company, in return, donates a percentage of sales over four summer weekends to support City Sprouts programs. Meanwhile, Crazy Gringa works with other local growers to supply the peppers City Sprouts can’t.
“We just hit if off,” Varas says. “They are all about community service, engagement, and sourcing hyper-local food with a mission behind it. It was always my dream we would partner on bringing a value-added product to market. It’s a great way to engage our interns.
“The relationship adds revenue and relevance to what we’re doing.”
Having the hand-grown peppers picked and processed in Omaha fits Crazy Gringa’s emphasis on fresh, local, and artisanal. Current also creates limited-run small batches for City Sprouts and other nonprofits to give away as gifts or prizes.
Anderson helped build the raised beds for the peppers at the site that community activists turned from a dumping ground to a garden.
Mary loves that her product helps a community-based ecosystem.
“So many kids don’t know where their produce comes from and City Sprouts helps educate them about how things grow,” she says. “Those interns learn how to garden, so they learn how to sustain themselves and their families. We’re happy to support good things in the community like this.”
Interns gain a sense of ownership in Crazy Gringa’s success.
Varas says, “The interns need something to do and something to believe in. One intern, Rafeal Quintanilla, is a mentee of mine and he really digs the idea that he has a stake in the finished product because he waters and cares for the peppers and harvests them. He has pride in being a part in creating this delicious hot sauce.”
The partnership with Crazy Gringa “has far exceeded my expectations,” Varas says, adding, “It’s not just transactional—it’s been an incredible reciprocal experience.”
Mary Current concurs, vowing the relationship will continue as long as she’s in business. “It’s an amazing concept. They’re wonderful people to work with. I can’t think of a better place to give back your money.”
More collaborations like this one may be in the offing.
”I think this is a model that could and should be replicated,” Varas says. “My hope is that we will be able to recreate this next growing season with Crazy Gringa and possibly other food businesses.”
This article was printed in the Spring 2017 edition of B2B.