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Omaha Magazine

Jones Bros. Cupcakes

Apr 01, 2017 07:45AM ● By Kara Schweiss

Jones Bros. Cupcakes started out as a casual Jones family kitchen-table conversation, but it quickly blossomed into a dessert restaurant featuring made-from-scratch baked goods created from the finest ingredients. And it’s still very much a family business; even with two busy locations, visitors are still likely to see the namesake brothers, Bill and Brad, or parents Jerry and Elizabeth Jones, onsite at either shop. Although Jones Bros. is also a cafe with a “comfortable and upscale environment” and offers catering services, cupcakes, ice cream, macarons and treats are still the mainstay of the business. Owner Bill Jones, who represented the business on 3 occasions on Food Network’s “Cupcake Wars,” says that’s because cupcakes are remarkably versatile: customers can order custom batches for special occasions like weddings and birthday celebrations or choose a single treat from the ample variety of cupcakes on display. Traditional flavors like red velvet, vanilla, and strawberry cream are available side-by-side with newer options like sweet & salty, crème brûlée, or cookie dough, and some occasional surprises. Several varieties are even gluten-free.

2121 S. 67th St., Omaha, NE 68106

2615 S. 180th St., Omaha, NE 68130

402.884.2253 •

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