Efficient Urban Transportation in a ZipFeb 24, 2017 11:54AM ● By Sena Eicher
As a Los Angeles native who paid car insurance the price of a mortgage in some places, one new convenience I can appreciate is Zipcar.
The program has graced Omaha with its presence for seven years. Zipcar was founded in 2000 by Antje Danielson, current director of education at MIT Energy Initiative, and Robin Chase, co-founder of French chartering service Buzzcar. The pair created Zipcar to provide a more efficient, affordable method of driving in the city.
Zipcar P.R. manager Lindsay Wester, who is based in Boston, explains that Zipcar is as simple as join, reserve, and drive.
Business customers begin by signing up online, where they pay a one-time setup fee of $75 and annual membership dues of $35 for each driver. This membership covers fuel, insurance, mileage, parking, and maintenance. Individuals can pay a $25 one-time setup fee annual dues of $70, or a monthly fee of $7 plus the one-time setup fee.
The Omaha fleet includes two Honda Civics and a Ford Escape. The Hondas and the Ford cost $8.50 per hour Monday through Thursday, or $69 per day. The Friday through Sunday rate is $9.50 per hour, or $77 per day for the Hondas and $83 per day for the Escape. The other car available in Omaha is a Volkswagen Jetta, which costs $9 per hour or $69 daily at all times. The cars are parked on Creighton and UNMC’s campuses, downtown at 17th Street and Capitol Avenue, and at Mammel Hall near Aksarben Village.
Upon becoming a member, the company sends the user a Zipcard, which functions as an entry key. The ignition key stays inside the vehicle. Each user gets one card with their membership, which gives them access to Zipcar’s nationwide fleet. Upon reserving a car, the company digitally connects the Zipcard to the specific car reserved. The user gains access to the vehicle by holding the card to the card reader placed in the windshield. After scanning in with the Zipcard, a user’s smartphone can be a backup to the Zipcard for locking or unlocking the car doors throughout a reservation.
The company first brought their concept to Omaha in 2010, launching at Creighton University, followed by University of Nebraska in 2012, then the Medical Center in October 2015. In Omaha, the target market has been students, but Zipcars also are useful for travelers.
Melanie Stewart, sustainability manager at UNMC and Nebraska Medicine, is in charge of UNMC’s program.
“Last year we had a visiting professor come in, and they had a friend in Lincoln, so they used a Zipcar to visit their friend while in Omaha,” Stewart says.
The Zipcars are also used by visitors of patients who may need to purchase supplies or just take a break from being at the hospital.
Patrick Lin, a 21-year-old Omaha resident, says, “I used Zipcar roughly four to six hours every week during my sophomore year. I first heard about it from some friends in California because they couldn’t have cars during their first year at college.”
Lin enjoys the ability to use a car when needed without the expense of owning it. “Personally, it allows a lot more to get done compared to other services. The only restraint I have is that since there is a time limit, you must plan your activities accordingly. But the per-mile usage you can get when a trip is planned right is entirely worth the time constraints,” he says.
Wester says that Zipcar has remained successful and growing for more than a decade and a half. And as city dwellers become more disenchanted with the idea of owning cars, their success should continue to accelerate.
Visit zipcar.com for more information.
This article was printed in the Spring 2017 edition of B2B.