The Divine She.la
May 10, 2016 01:26PM
By Kara Schweiss
“I’m divinely happy where I am,” She.la owner Sheila Christ says of her store’s new location. In fact, you could almost say her choice of location for her women’s and children’s apparel business, in the Sterling Ridge development near 132nd and Pacific streets, was “divinely” inspired; Christ was attending a memorial service at nearby Temple Israel when she was struck with the realization that she had finally found the perfect site—after a year of searching—for relocation.
“I looked around and I thought, ‘Oh, my gosh, the light out here is magical,’” she says. “It turned out to be a beautiful fit for us. We knew our lease was up and we had been looking at all kinds of options including the purchase of our own building, and we just couldn’t find the right size and the right corridor of the city…long story short, I come out here after looking and looking and looking and struck a deal with the Lockwood Development people within about 36 hours. It was very quick.”
So, in November, after 18 years (and two remodels) at Countryside Village, She.la moved three-and-a-half miles directly west into its new 4,000-plus square-feet location. Excited to have the opportunity to start with a vanilla shell for the first time, Christ worked with Eddy Santamaria of Contrivium Design + Urbanism to design the new space. Santamaria, who Christ calls a “visionary,” had served as Christ’s architect for several residential projects and the last remodel for the former She.la.
“He ‘gets’ us,” Christ says. “His architectural eye will weigh in and make you think outside of what (you think) is possible…If the architecture will allow for it and the pocketbook will afford it, anything is possible.”
The former location encompassed two floors, and Christ says having all operations on one level ensures all employees feel connected. The new She.la also boasts a flexible space including a kitchenette, which was first put to the test with a successful trunk show in January. And the sky’s the limit for potential events; Christ is considering everything from wine tastings to meditation seminars to hands-on art demonstrations for children.
“It’s a space that allows for complete intimacy but you’re able to have a connected event happening,” Christ says.
Moving after 18 years was an inspiration to streamline, Christ says, and the new store has an upscale, spacious feel. It retains, however, some longstanding features familiar to established patrons, including its signature shade of orange. A careful selection of lighting elements and major fixtures were transferred or replicated. New décor was incorporated, including creations by local Hot Shops artisans like fabric art from Kris Khan, metalworks from Chris Kemp and glass art by Valerie Spellman Batt. With both northern and southern exposure, the space is filled with natural light that showcases both environment and merchandise.
“It’s high-style but it has warmth. That was important to me,” Christ said. “And it’s an absolutely unbelievable space to work in.”
It sounds magical.
Visit shopshela.com for more information.