Hustle and Sew
Jun 20, 2013 04:45PM
By Bailey Hemphill
Drinking, stripping, moving across the country on a whim—Heasler’s done it. “I think it’s important to take risks,” she says. “I started taking risks at a young age.” That’s probably also why Heasler remembers her 20s as a blur. “I’m glad the liver can repair itself because I was a party animal,” she adds.
You know how people joke that it’s only a matter of time before they start stripping to pay the bills? Yeah, Heasler wasn’t joking. Her life was lacking two things—excitement and money. Where better to find both than through stripping?
It didn’t help that she also had a sister to compete with. “My sister was an exotic dancer in a Los Angeles club called The Classy Lady. My thought was if she could do it, so could I,” she says. “I guess you could say it was sibling rivalry.”
Boomers in Fremont, 20’s Showgirl in Omaha, and Mickey’s Razzle Dazzle in Council Bluffs all got a show of sexy Tamara. And no, she wasn’t embarrassed to use her real name (Yes, we’re throwing shade at you, Tasty Melons).
In the early ’90s, Heasler decided she needed a change of scenery and took off for San Antonio, Texas. “I didn’t know anyone who lived there. I just answered an ad in the paper for a roommate.” A bold decision, yes, but it was one that eventually led her to where she is today.
For three years, Heasler lived in San Antonio and bartended. “I grew tired of the bar business. It’s a trap. Once you start to live on tip money, it’s hard to get a 9-5 job and make the same kind of money.” But she couldn’t shake the nightlife.
In Dallas, Heasler found work as a house mom at a gentlemen’s club. If you’ve never heard the term, house mom is fairly similar to a woman who cares for the girls in a sorority house—except, in this case, the girls are strippers. Heasler loved being a house mom because she could work day shifts and care for anywhere between five and 20 girls who reminded her of her younger self.
"Many of the girls in the exotic dancer industry are paying for college [or] are single moms. I support them.”“I spent lots of time in the dressing room or running errands for the girls or managers. The club paid me to work, and I received tips from the girls at the end of their shifts. The girls took good care of me [and I them].”
It was there that she stumbled upon a new business opportunity—sewing clothes for strippers. Back in her stripper days, Heasler had sewn on the side, making her own garb. It only made sense that she could help out the girls under her care.
After giving birth to her son—“I guess I did it all wrong. I was supposed to get married first, [but] that damn biological clock started ticking”—Heasler moved back to Omaha to reunite with her “stable” family. She started bartending at Mickey’s Razzle Dazzle once more, but this time, she also worked from home, making and selling clothes for local exotic dancers. In time, she had enough pieces to display her products in local strip clubs.
When she turned 35, Heasler knew it was time to get serious about her career. “I knew I couldn’t work in the bar business forever, especially because tips dwindle when you’re not a young, attractive woman anymore.”
In Dallas, she had seen many sexy clothing stores selling shoes, clothes, and lingerie. Her plan was to open a store very similar in Omaha. In 2004, she did. Basic Tease became the hot spot for local strippers, bartenders, go-go dancers, and waitresses to purchase sexy clothing. Heasler made a large percentage of the inventory, so the girls knew they had unique pieces.
As a former stripper, Heasler loved talking with the girls who came into her shop. “I always told them to have a plan,” she says. “I didn’t want them to fall into that bar-business trap. Many of the girls in the exotic dancer industry are paying for college [or] are single moms. I support them.”
After marrying her “wonderful husband,” Brian, in 2009, Heasler moved Basic Tease from its original location on 120th and Blondo to the Old Market and expanded its concept from just sexy clothing to include adult items, pole dancing classes and parties, and boudoir photography. Are you clutching your pearls yet? You don’t need to. Heasler just wants a comfortable place for women and couples to shop for their sexy needs.
“I love having the store,” she says. “It gives me an opportunity to have my own retail outlet for all of my artistic projects.”