A Major Moment
May 25, 2013 04:59PM
By Dana Markel
The U.S. Senior Open, July 8 through the 14 at the Omaha Country Club, is expected to attract 150,000 spectators throughout the week-long event and put Omaha center stage in front of an international audience. The premier golf event for the senior tour will be broadcast to more than 100 countries and will include four days of live television coverage on ESPN and NBC Sports. That means millions will see what Omaha has to offer, generating valuable awareness for our city, as well as building upon Omaha’s growing reputation as a destination that knows how to successfully host big events.
And if there was any doubt as to the value tourism brings to our city, not only will the U.S. Senior Open provide premium media exposure, it will add $30 million to the local economy—$30 million in one week…Now that’s a party worth celebrating.
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