Omaha’s Old Market is a destination known by people from around the world. So are Downtown Omaha’s corporate headquarters. Renowned facilities, such as the Holland Performing Arts Center and the Bemis Center for Contemporary Arts, and restaurants, such as M’s Pub, Upstream, and many others, are also very well-known, not only to locals but countless others. What do these all have in common? The answer is that they all excel at what they do, and they each have a strong identity and brand.

While Downtown Omaha is comprised of numerous strong and successful brands, the DID realized that a brand for Downtown Omaha that represents all of the employers, bars, restaurants, hotels, museums, entertainment venues, residences, retailers, parks, services, and opportunities that are offered simply does not exist. With the help of Rebel Interactive and input from many downtown stakeholders, Downtown Omaha now has a brand.

DO! Downtown Omaha is the answer to everything a person wants to know about the heart of our city. Where is the best place to work, to live, to go on a date, to celebrate an occasion, to stay the night, to shop, to see a Broadway show…DO! Downtown Omaha. It’s that simple—DO! Downtown Omaha.

It’s now our goal to share this brand and continue to build upon Downtown Omaha’s great reputation. So the next time you’re looking for whatever it is—DO! Downtown Omaha.

This column is part of a series detailing the activities and efforts of the Omaha Downtown Improvement District (DID) to further strengthen Downtown Omaha.