Here Comes the Bride
Mar 25, 2013 02:29PM
By Bailey Hemphill
Regardless of whether your nuptials are a year away or far off in the distance, wedding season is a great time to attend Omaha bridal fairs and visit bridal boutiques, floral shops, and other wedding businesses in the metro and start making a list of all your must-haves for your special day. After all, creating your dream wedding takes time and planning—why not get started now?
To celebrate wedding season, we’re spotlighting three metro businesses that provide distinctive products and services for Omaha brides: gown boutique, Rhylan Lang; accessories vendor, Inez Gill; and floral service, Flowers for Special Occasions. All three are owned by local, young women who are not only on top of national trends, but in fact are leading the way in the Midwest with unique, high-end wedding fashions and accessories.
Rhylan LangThe goal of upscale bridal boutique, Rhylan Lang, is simple—to make sure that each bride leaves with a dress that is as amazing as the memories created. “Every dress in the store is made from silk fabrics,” says owner Tracy Ponec, 29, of her unique collection. “If there is beading, it is Swarovski. If there is lace, it has intricate details. I want brides to be able to tell the difference in quality.”
Ponec, who has a joint degree in textiles and journalism from the University of Nebraska-Lincoln, has been working in the wedding gown industry for nine years. “In college, I [did] bridal alterations,” she says. “I never thought I was going to make a career out of it.”
After graduating, she moved to Kansas City. “I had done a few internships that were more in-line with fashion-related public relations, but there wasn't a lot of opportunity for that in the Midwest.” But with years of bridal alterations experience on her résumé, she took a shot and applied to the highest-end bridal salon in Kansas City, even though they weren’t hiring. Of course, she got hired. She even had the opportunity to do some professional training in New York with bridal design teams for Vera Wang and Reem Acra. “The owner [of the salon] and I made a great team. I learned so much from him. A few months in, he told me he thought I was born to do this.”
When Ponec returned to Nebraska, she saw the bridal market with new eyes. “Knowing how many of my brides in Kansas City were from Omaha, it was pretty obvious there was something missing for these brides in the Nebraska market.” She worked a bridal position for a short time but then decided it was time to bring her vision to life. A few years later with a business plan in hand, Ponec opened Rhylan Lang.
The name “Rhylan Lang” is actually a play on Ponec’s maiden name, Rhylander. “There is part of me in the name, but [the brand] isn’t about me. It’s about the brides,” she says. Because she cares about her brides, Ponec wanted her gown collection—which starts at a range of $1,600 to $6,000—to be exclusive in the state. From there, it was important to that the dresses were the highest quality fabrics and finishes available at each price point.
“During an appointment, a professional stylist will help select gowns from our inventory based on what a bride is looking for and their budget. The experience here is more intimate and far less chaotic than brides are used to. It’s a pleasant change for those that have been shopping a lot.”
For more information, visit rhylanlang.com or call 402-933-3510.
Inez GillCourtney Zurcher, 24, got the itch to start her own accessories business after making scarves for her family and friends. Today, she is the owner and designer at her accessories business, Inez Gill. Since starting Inez Gill, Zurcher’s accessories have been featured in Omaha’s Wedding Essentials and on Daily Candy, an e-mail newsletter and website devoted to what's new and hot. She’s even designing accessories for the Daily Candy editor’s wedding.
“Inez Gill actually came from a combination of family names,” she explains of her business’ name. “My grandfather’s mom, Inez, was the kind of woman who just painted everything. She even painted the fridge once. She was very eccentric. Gill was my grandmother’s last name. She was a traditional mom and did needlework to make clothing.” Zurcher likes the combination of Inez and Gill because “one was artsy and one was practical,” which is how she’d like to approach her business.
When it comes to weddings, more brides are willing to pay for high-end products that are unique. That’s where Inez Gill accessories come in. “Accessories have a lot of life because you can put it on and it will change an outfit completely,” says Zurcher, who recently displayed her work at Omaha Fashion Week. Most of Zurcher’s bridal accessories are for the brides who want really fun, colorful looks. “I want [my pieces] to feel like accessories from a 1920s hat shop down the street—things that tailors and seamstresses would custom-make.”
While most designers and bridal vendors ship in their accessories, Zurcher creates and designs each piece. “Some designers draw sketches, but I just think of what I have, and then I put it together. I do have to put a lot more thought into how I design an accessory though because I take so many different pieces and put them together. I have my own system, and I don’t buy anything pre-made, unless it’s like a vintage leaf or something.”
With suppliers coming from everywhere (even some out of England), Zurcher has a lot of unique pieces to work with in creating each accessory. Natural stemming, vintage leaves, rhinestones—she finds all kinds of items from her suppliers and antique shops. “I don’t really follow a particular style,” she says of her mix-and-match work.
But just because Zurcher makes her accessories by hand doesn’t mean they look handmade. In fact, she prefers to spend more time making each accessory have a high-end look, even if it takes her more than the usual three to five hours. “I just like making things that make people feel good.”
For more information, visit inezgill.com.
Flowers for Special Occasions“We have a strong passion for floral design,” says Jessica Pitt, 29, owner and designer at Flowers for Special Occasions. “We are always reinventing our work to stay fresh and in touch with the ever-changing fashion of the [wedding] industry.”
Although Pitt studied Fine Arts at College of Saint Mary and Behavioral Sciences at Bellevue University, she says that the floral business is in her blood. With four generations of her family having been involved in florals, it was only natural for Pitt to take up the business. “I grew up in my mother’s flower shop, spending afternoons as a child playing in the shop and eventually working there from the time I was 15 through college.”
A customer actually gave the business its name. “We were trying to establish ourselves as a vendor who worked exclusively with weddings and other special events. The name just sort of stuck,” Pitt says. But the business is also known as the Flower Design Studio, which Pitt explains comes from their days as a co-op with two other businesses.
Pitt says Flowers for Special Occasions is unique because they custom-make floral arrangements. “None of our work is based on cookie-cutter bouquets,” she adds. “We work with the client to develop a special feel for the event, and we create our pieces based on our collaborations.” Budgets of all sizes are welcomed by the Flowers for Special Occasions team. It doesn’t matter if a couple is working on a small or large budget—Pitt says the floral arrangements will look beautiful.
“We have built a very loyal following through the years. We work primarily through word of mouth. I believe [that] our happy clients and their referrals are what has built and sustained our company, making it the success it is today.
“Since we are a family business, we all have a personal stake in wanting our business to succeed. We never cut corners,” she says. “We have one chance to get it right, so we always strive to give each wedding something very special.”
For more information, visit flowersforspecialoccasions.webs.com or call 402-891-1602.