They Get a Great Time. Omaha Gets a Great Return.
Feb 25, 2013 03:50PM
By Dana Markel
According to the Nebraska Division of Travel and Tourism, each dollar spent by tourists in Omaha is re-circulated in the economy to produce an additional $1 in business and income, creating an overall economic impact of $2. For example, a tourism dollar that goes for gasoline is spent by the business owner to pay the cashier, who then spends the dollar to buy groceries—it’s the multiplier effect.
Take a Kansas City family of four visiting Omaha for a weekend. They need a place to stay; two nights at a hotel will run them around $200. They don’t have a kitchen; that means they will eat out four to six times while they are here, so add another $280 to their tab. The family plans to go to the zoo; with admission, snacks, and souvenirs, they’ll likely spend $130. While shopping, they spend another $230. Add in incidentals like gas…and when the weekend is over, they’ve spent a total of $1,000. Considering their money doubles as it trickles through the economy—that one family made a $2,000 economic contribution to our city.
A recent Omaha tourism economic study showed overnight visitors drive an additional $1 billion into our economy annually. That’s a significant boost to our city’s financial health!
Too bad visitors don’t wear a big ‘V’ on their shirts so we could thank them personally for their impact on our local economy!