Secret Penguin's Dave Nelson
Dec 25, 2012 08:22AM
By Chris Wolfgang
“Skateboarders have an addictive personality,” confesses Dave Nelson, a former skateboarder for Untitled Skateboards and the owner of Downtown Omaha brand strategy and design firm Secret Penguin. “That’s all they think about…skating. They’re consuming, passionate people.” So when fellow skateboarder Mike Smith asked if he’d like to be on the board of a new nonprofit called Skate For Change, “I was like, yes, instantly. Completely excited about it.”
In his TEDxOmaha presentation last October, Smith explained that a closing skate park had offered him its ramps while he was working with homeless teenagers in Lincoln (TEDxOmaha is a local conference inspired by world-renowned TED events, dedicated to spreading world-changing ideas). Taking the opportunity and running with it, Smith started Bay 198, an indoor skate park in a Lincoln mall. “It answered a missing point,” Nelson says. “The kids needed a place that was genuine and safe.”
In the meantime, Smith had been skating through Lincoln on his lunch break, handing out socks and bottled water to the downtown homeless. Friends started joining him, then kids, then energy-drink maker Red Bull even stepped in with a launch party for the park and effort. “I’m just watching all of these skate kids pour their lives and their hearts and their souls into helping people,” Smith said at TEDxOmaha. “Feeding people.”
“He said when I gave him that board and took time to talk and skate with him, it made him realize that there are good people out there that do care about others.”Secret Penguin handled the branding of the new incarnation of the skate park (now simply called The Bay) at 20th and Y streets in Lincoln. The Bay’s new park is made out of cement and bricks, “so it would feel more like the street,” Nelson explains. Most indoor skate parks are made of wood.
An indoor skate park for Omaha similar to Lincoln’s The Bay isn’t far from Nelson’s thoughts, but for now his typical haunt is Roberts Skate Park at 78th and Cass streets. He’s there about three times a week, meeting new people and trying new tricks.
“A few months ago,” he recalls, “I ran into this kid that I’d met at Roberts maybe 10 years ago.” The young man told Nelson that on that day, his parents were gone on yet another bender. His friends knew no one was home, so they broke into his house and stole all his stuff. The boy decided he was going to kill himself but first, one last skate at Roberts Park. He met Nelson there, who gave him one of the boards from his sponsors and talked with him. “He said when I gave him that board and took time to talk and skate with him, it made him realize that there are good people out there that do care about others,” Nelson remembers. “He said that was the first time he can remember feeling like someone cared. And that skateboard was a representation of hope to him throughout the years.”
On Saturdays, Nelson meets interested skaters at either the Mastercraft building, 13th & Nicholas, or in front of The Slowdown for Omaha’s own version of Skate For Change. “We’ll go hand the stuff out to whomever,” he says, referring to the donations of bottled water or socks received at the Secret Penguin office or purchased with donations forwarded from Smith. “Kids just get behind something like this.”
“We don’t need money,” he says, “just supplies.” Anyone wanting to donate water, socks, canned tuna, or hygiene kits can drop them off at the Secret Penguin office in the Mastercraft building.