Brandi PetersenDec 25, 2012 07:30AM ● By Kara Schweiss
“Our joke is that I kind of hung around long enough until I got a job; I just wouldn’t leave,” she says. “I had three internships and got very lucky that they took a chance on an intern...and it worked out very well for me.”
Petersen became a full-fledged reporter in 2003 and an anchor three years later. She says she has found many role models and even friends at KETV through the years, from the reporters who let her tag along on assignment during her earliest days as an intern to her current colleagues on both sides of the camera.
“People ask if we really get along that well,” Petersen says. “We’re very much like a family, and that sounds so cheesy, but all of our reporters and anchors and team members, we really bond very, very well.”
"We live here with you; we’re your neighbors. And we’re kind of the microphone for what you want to say.”Her career highlights include interviewing President Obama (“It was really an experience having security sweep through twice and snipers on the roof of the building behind us,” she recalls) and Warren Buffett, and she was on-air during notable events such as the 2007 Westroads shooting and the 2008 tornado at Little Sioux Scout Ranch in western Iowa. Petersen says she credits not only experience, but also her high school drama training with helping her maintain composure on camera, and although she spends most of her time behind the news desk, she still enjoys reporting from the field.
“The great thing about this job is that you get to see and interview so many people,” she says. “Reporting is our first love. We’re storytellers.”
Petersen says she’s become accustomed to being recognized wherever she goes—“Are you the news girl?” is a common greeting often followed by, “You’re a lot taller than I thought you’d be!”—but she says people are nearly invariably nice to her when they meet her in public, and she strives to be polite and friendly in return.
“As an on-air journalist, you do need to remember that you’re in the public eye,” she says. “I don’t want to let people down.”
Petersen, whose son Easton was born in 2011, says the unusual work schedule associated with live evening broadcasts has meshed nicely with motherhood, especially since her husband, Brian Paul, a high school coach, works traditional hours. Easton smiles and claps when he sees her on TV, she reports, but adds with a laugh, “He does the same thing for Bill Randby and Jeremy Maskel.”
Petersen has watched broadcast journalism evolve to be more immediate and interactive with coverage available around the clock and through multiple means. But she says one thing hasn’t changed: she still loves her job.
“It’s great to work in the market where I grew up,” she says. “I think we’ve really built a reputation with our station...that we’re good, kind people. I hope that people pick up on that. We live here with you; we’re your neighbors. And we’re kind of the microphone for what you want to say.”