In BloomNov 25, 2012 10:57AM ● By Sponsored Content
Since opening in 2008, the Fremont business has been able to grow through word-of-mouth and advertising in the local area and surrounding cities. “Due to our increasing customer base and expanded inventories, we were required to move to a larger building,” says owner Jenefer Backhaus. “Two years ago, we moved our business to its current location. Moving has allowed us to keep a larger fresh flower inventory, and it has enabled us to expand our gift lines.”
In Bloom’s mainly female clientele come from Fremont and surrounding areas to the shop because the shop offers unique gifts that aren’t available elsewhere. “Our customers like to stop in often to see what new items we have because our inventory is always changing. [But] some people just stop in to see [our dog] Lily, In Bloom’s four-legged mascot,” says Backhaus, who has designed arrangements for Ted Turner and Willy Theisen.
Backhaus, who friends describe as creative, funny, and a little crazy, wanted to be a florist since she was about 10 years old. She went to Metro Tech for floral design right after high school and has been doing it ever since. Throughout her 27 years of being a designer, she has had the opportunity to work with many talented designers, picking up little bits of knowledge from each of them along the way. “This has allowed me to create a style all my own,” she adds.
What Backhaus has learned while running In Bloom is that there are always challenges. “Some days have big challenges, but most days have only a few small challenges. A business owner just needs to learn how to manage stress.” But the challenges and stress of business are definitely outweighed by the personal satisfaction of Backhaus’ job. “Being in the floral business makes you find yourself being a small part of a person or family’s very important day, whether it’s a new baby, a wedding, or even a funeral. I always feel very honored to take part.”
In Bloom 520 North Main St. Fremont, Neb. 402-721-5700 inbloomoffremont.com